In this beginner-friendly guide, learn how to create a digital marketing strategy, and explore different marketing channels that can help you reach your ideal customer in 2023. From creating content to optimizing your website, we cover everything you need to get started.
What is digital marketing?
Digital marketing is the promotion of a business online to increase customers and sales. Digital marketing involves using various channels such as social media, search engine optimization (SEO), email marketing, and other web-based marketing strategies to increase brand awareness and promote products and services.
When it comes to digital marketing, there are a variety of tactics that can be used. SEO is one of the most important tactics for improving a website’s visibility on search engines like Google and Bing. This involves optimizing a website’s content and structure to make it more visible on search engine results pages (SERPs).
Social media marketing involves creating content and engaging with followers on social media sites like Facebook, Twitter, Instagram, and YouTube. Email marketing allows businesses to create automated campaigns to send promotional emails to subscribers. And web-based marketing strategies such as content marketing, pay-per-click advertising, and display advertising can be used to reach customers directly on websites.
Digital marketing is an invaluable tool for small businesses looking to grow and reach a wider audience. With the right strategy, businesses can increase brand awareness, generate leads and sales, and build relationships with their target audience.
What are the benefits of digital marketing?
1. Digital marketing can help businesses reach a wider audience. With the right digital marketing strategy, businesses can target a wider audience than they would with traditional marketing methods. As of 2022, there are 4.9 billion active internet users, or 62% of the population.
2. Digital marketing can help businesses increase brand awareness. By creating engaging content and promoting it on social media and websites, businesses can create a positive image and attract more followers. According to TechJury, ads can increase brand awareness by 80%.
3. Digital marketing can help businesses generate leads and sales. By targeting an appropriate audience with relevant content and promoting products and services, businesses can generate leads and sales. According to WordStream, 64% of consumers make a purchase after watching branded social videos.
4. Digital marketing can help businesses engage customers. By creating engaging content that is informative and interesting, businesses can engage their target audience and increase customer loyalty. A poll from Gallup found that engaged customers bring 37% more revenue than customers who are active but disengaged.
5. Digital marketing can help businesses build relationships with their target audience. By building relationships with their target audience, businesses can create a better customer experience and retain customers for life. Investing in new customers is between 5 and 25 times more expensive than retaining existing ones, according to Invesp.
What is the average digital marketing budget for small businesses?
Small businesses are increasingly turning to digital marketing strategies to reach new customers and grow their businesses. Digital marketing provides a cost-effective way to promote your business and reach potential customers, so it’s no surprise that many small businesses are investing in digital marketing tactics. But how much should you be spending on digital marketing?
When it comes to a digital marketing budget for small businesses, there is no one-size-fits-all answer. The amount of money you should invest in digital marketing depends on your industry, the size of your business, and the goals you have for your marketing efforts.
“The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%.”
However, this is just an average, and there are other factors to consider when setting your digital marketing budget. For example, if you’re in a competitive market, you may need to invest more in digital marketing in order to stand out from the crowd. Or if you’re just starting out, you may need to invest more money upfront in order to build a strong foundation for your online presence.
No matter what your budget is, it’s important to make sure you’re investing in the right digital marketing channels for your business.
Digital marketing strategies and channels
Digital marketing has become a vital part of any small business’s success. It allows businesses to reach an audience they wouldn’t have access to before, while also providing cost-effective solutions to staying competitive in today’s market.
The first step in developing your digital marketing strategy is to determine which channels will be most effective for your business. Here are some of the most popular digital marketing strategies and channels:
1. Search Engine Optimization (SEO): SEO is the practice of optimizing web pages so that they appear higher in search engine rankings. This can include improving your website’s content, structure, and design in order to make it easier for users to find and engage with your business online.
2. Social Media Marketing: This involves creating content and campaigns tailored to the platform you are using. From Facebook to Twitter and Instagram, social media can be a great way to engage with potential customers. However, it’s important to be aware that video is the future. In fact, consumers are 39% more likely to share content if it’s delivered through video.
3. Email Marketing: Email marketing is a great way to build relationships with customers and keep them informed about new products and services. This can include creating newsletters, special offers, and other targeted emails to keep customers engaged. Along with your website, your email list is one of the few things you own outright online. Plus, the average ROI for email marketing is $36 for every $1, which means it’s one of the best places to spend your time.
4. Pay-per-Click Advertising: This type of advertising involves paying a fee each time a user clicks on an advertisement. This allows businesses to target specific keywords to target specific users and increase the chance of them converting from the ad. Common platforms to advertise on are Google, Facebook and Instagram, LinkedIn, and now TikTok. PPC is a good investment too, paid advertising has a 200% ROI, according to SmallBizGenius.com.
5. Content Marketing: Content marketing involves creating original content that is then shared with potential customers in order for them to discover your business and engage with it. This content can be in the form of blog posts, videos, or articles. A HubSpot report found that businesses that blog get 55% more website traffic.
10 steps to setting up your digital marketing strategy
Creating a digital marketing strategy is essential for small businesses to succeed in the online world. Having an effective plan can help you reach more potential customers, increase your ranking within search engines, and ensure that your marketing efforts are cost-effective. Here are 10 digital marketing tips to help small businesses get started:
1. Identify Your Target Audience: Before you start creating your digital marketing strategy, it’s important to understand who you want to reach. Conduct research on your target audience and create buyer personas to better understand their needs, wants, and interests.
2. Establish Your Goals: Once you know who your target audience is, you need to determine what you want to achieve with your digital marketing strategy. Consider short- and long-term goals and make sure they are realistic and measurable.
3. Set a Budget: Digital marketing campaigns can be expensive, so it’s important to set a budget before you begin. Research different strategies and decide which ones will work best for your business.
4. Create Quality Content: Quality content is key for successful digital marketing campaigns. Take the time to craft compelling copy and visuals that will be interesting and engaging to your target audience.
5. Utilize Social Media: Social media is an excellent way to connect with your target audience and build awareness for your brand. Utilize various platforms such as Facebook, Twitter, and LinkedIn to reach as many potential customers as possible.
6. Optimize Your Website: Invest in your website to optimize it for digital marketing. Take advantage of useful tools like Google Analytics and Google Search Console to track your results and measure the effectiveness of your efforts.
7. Conduct Referral Programs: A great way to attract new customers is through referral programs. Set up a referral program where clients can earn incentives for bringing in new business.
8. Develop Smart Marketing Strategies: There are many smart marketing strategies you can use to reach your target audience. Online marketing tools like Google Analytics can give you valuable insights about your marketing efforts and help you optimize your strategy.
9. Make Adjustments as Needed: Digital marketing can be an expensive endeavor, so it’s important to make adjustments as needed to keep your budget under control. If your strategy isn’t working, don’t hesitate to try something new.
10. Follow Up on Your Campaigns: Digital marketing campaigns don’t happen in a vacuum. Make sure you follow up with your customers and continue to provide value to keep them coming back. By staying engaged with your customers, you will ensure that they will continue to be loyal to your brand.
Don’t be afraid to pivot your digital marketing strategy
As a small business, it can be daunting to try and keep up with the ever-evolving digital marketing landscape. With so many options and so much competition, it’s easy to feel overwhelmed by the prospect of developing and executing a successful digital marketing strategy. However, don’t be afraid to pivot your digital marketing strategy if needed.
The key to success in the digital marketing world is agility. To stay ahead of the competition, you must be willing to adjust your strategy when necessary. By being open to changes and testing out new tactics, you will be able to develop an effective digital marketing strategy that meets the needs of your business.
Be sure to stay informed about the latest trends in digital marketing. Monitor industry news and social media for information and ideas on how to improve your strategy. This will help you stay ahead of the curve and ensure that your digital marketing strategy is up-to-date.
When it comes to making changes to your digital marketing strategy, start small. Try out one or two new tactics at a time and track their performance. This will allow you to see which tactics are working best for your business. If a tactic isn’t performing as expected, don’t be afraid to move on and try something new. In the end, this constant evolution will help you stay ahead of the competition and develop a winning digital marketing strategy for your business.
How can I learn digital marketing on my own?
Learning marketing on your own can be challenging, especially if you have no prior experience in the field. However, with the help of the internet, you can access a number of resources that can help you gain the skills and knowledge you need to become successful in digital marketing for small businesses.
There are a number of online courses available that can teach you the basics of digital marketing. These courses can range greatly in price and content. Make sure to read reviews and ask your peers what courses they recommend.
It is also helpful to find blogs that are written by experts in the field. Bookmark them as you find ones you can trust and that are written in a way that helps you understand different concepts in digital marketing.
Many companies offer free webinars that can provide you with valuable insights into digital marketing. Webinars can be a great learning tool, but more and more often they are only sales videos. Sign up for webinars from people you trust to actually teach you something new.
Joining online communities or forums that focus on digital marketing can give you access to experienced professionals who can provide you with advice and guidance. Attending conferences and events related to digital marketing can give you the opportunity to meet these experts in real life. I’ve enjoyed a number of conferences where I’ve learned so much new information it was hard to even process it all!
And finally, it is essential that you interact with your customers and create a relationship with them. The information that you learn from your customer is invaluable when it comes to making marketing decisions.
After you have taken the steps outlined in this article, you should start to track your marketing performance. By tracking your marketing efforts and measuring the results, you will be able to make adjustments as needed and improve your marketing strategy. Don’t forget that you’ll make mistakes, but learn from them and move forward with confidence that you won’t make the same mistake twice.
Now that you have the basics down, you can begin to build an effective digital marketing strategy to reach your ideal customer. With a little creativity and effort, you can make your mark in the digital world and grow your business to new heights in 2023.