Figure out exactly who you are selling your product or service to with the Ideal Customer Workbook. Answer the questions, figure out which words they love and which they hate, and get ready to write targeted copy. 9 pages.
BONUS #1: Includes the presentation slides from Before You Write: Defining Your Ideal Customer, with six ways to find words that will connect with your ideal customer. 10 slides.
BONUS #2: 20 questions to use while interviewing your customers to help you develop an ideal customer persona.