2. The button text<\/strong><\/p>\n\n\n\nThe second thing that you might want to tweak is your button text.<\/p>\n\n\n\n
Something like \u201cBuy Now\u201d can get the point across, but it\u2019s kind of boring.<\/p>\n\n\n\n
Try something like \u201cI\u2019m so ready for this\u201d or \u201cLet me in!!!\u201d<\/p>\n\n\n\n
Say something that\u2019s a little more exciting and speaks to your ideal customer<\/strong>.<\/p>\n\n\n\n3. Call to action<\/strong><\/p>\n\n\n\nThe next thing you could tweak would be your call to action.<\/p>\n\n\n\n
You might have a headline above your button or just some text on the page in different places that are asking people to buy.<\/p>\n\n\n\n
Make sure you\u2019re really, really focused on that point and you are actually asking for the sale<\/strong> and not just sort of offering them something.<\/p>\n\n\n\nYou want to be really, really sure that you\u2019re saying things like, \u201cClick the button to buy now\u201d or \u201cI\u2019ll see you on the inside. I can\u2019t wait to get started!\u201d<\/p>\n\n\n\n
Use language that tells people that this is something they can buy, this is something that they can buy now.<\/p>\n\n\n\n
The one thing you need to think about when you are working on improving a sales page is don\u2019t do too many things at once.<\/p>\n\n\n\n
Make one change, let a hundred more people see the page, and then see what your conversion rate is again.<\/p>\n\n\n\n
If it\u2019s gone up, great. Keep that change and try another small tweak.<\/p>\n\n\n\n
If it\u2019s gone down, go back to what you had last time and try again.<\/p>\n\n\n\n
This is called A\/B testing. If you can, create two pages and send people to each page randomly in order to see which page performs the best.<\/p>\n\n\n\n