{"id":4781,"date":"2022-11-20T15:39:23","date_gmt":"2022-11-20T15:39:23","guid":{"rendered":"https:\/\/emmaleebates.com\/?p=4781"},"modified":"2022-11-20T15:39:35","modified_gmt":"2022-11-20T15:39:35","slug":"urgency-on-a-sales-page","status":"publish","type":"post","link":"https:\/\/digitalmarketingvault.shop\/urgency-on-a-sales-page\/","title":{"rendered":"5 Clever Ways to Create Urgency on a Sales Page"},"content":{"rendered":"\n<p>Urgency on a sales page is a great tactic for <a href=\"https:\/\/digitalmarketingvault.shop\/increase-conversions-on-your-sales-page\/\">increasing your sales<\/a>. Creating a sense of honest urgency can help to convert more buyers because it forces them to decide yes or no. <\/p>\n\n\n\n<p>If your sales page is missing a sense of urgency, then there is no reason for someone to make a decision right now. And if they don&#8217;t decide while they are on the page, then they might forget and never buy.<\/p>\n\n\n\n<p>I don&#8217;t want you to think I&#8217;m encouraging any sort of dishonest urgency. People see right through those sales tactics and get turned off immediately. No, I&#8217;m talking about creating some real urgency that will get people&#8217;s attention in a real way. <\/p>\n\n\n<div data-block-name=\"woocommerce\/handpicked-products\" data-products=\"[5802,292,377]\" class=\"wc-block-grid wp-block-handpicked-products wc-block-handpicked-products has-3-columns has-multiple-rows\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/digitalmarketingvault.shop\/product\/content-creation-bundle\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t<div class=\"wc-block-grid__product-onsale\">\n\t\t\t<span aria-hidden=\"true\">Sale<\/span>\n\t\t\t<span class=\"screen-reader-text\">Product on sale<\/span>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"388\" src=\"https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-300x388.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Content Creation Bundle\" srcset=\"https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-300x388.jpg 300w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-232x300.jpg 232w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-791x1024.jpg 791w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-768x994.jpg 768w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-1187x1536.jpg 1187w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1-600x777.jpg 600w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/11\/2-1.jpg 1545w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Content Creation Bundle<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><del aria-hidden=\"true\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>39.96<\/span><\/del> <ins><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>29.99<\/span><\/ins><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=5802\" aria-label=\"Add to cart: &ldquo;Content Creation Bundle&rdquo;\" data-quantity=\"1\" data-product_id=\"5802\" data-product_sku=\"\" data-price=\"29.99\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/digitalmarketingvault.shop\/product\/launch-planner\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"300\" height=\"388\" src=\"https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-300x388.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Launch Planner\" srcset=\"https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-300x388.jpg 300w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-600x777.jpg 600w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-232x300.jpg 232w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-791x1024.jpg 791w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-768x994.jpg 768w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9-1187x1536.jpg 1187w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-9.jpg 1545w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Launch Planner Bundle<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>19.99<\/span><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=377\" aria-label=\"Add to cart: &ldquo;Launch Planner Bundle&rdquo;\" data-quantity=\"1\" data-product_id=\"377\" data-product_sku=\"\" data-price=\"19.99\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/digitalmarketingvault.shop\/product\/quick-start-sales-funnels\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"300\" height=\"388\" src=\"https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-300x388.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Quick Start Sales Funnels\" srcset=\"https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-300x388.jpg 300w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-600x777.jpg 600w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-232x300.jpg 232w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-791x1024.jpg 791w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-768x994.jpg 768w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5-1187x1536.jpg 1187w, https:\/\/digitalmarketingvault.shop\/wp-content\/uploads\/2022\/10\/1-5.jpg 1545w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Quick Start Sales Funnels<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>19.99<\/span><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=292\" aria-label=\"Add to cart: &ldquo;Quick Start Sales Funnels&rdquo;\" data-quantity=\"1\" data-product_id=\"292\" data-product_sku=\"\" data-price=\"19.99\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\">5 Ways to Create Urgency on a Sales Page<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Countdown Timer<\/h3>\n\n\n\n<p>Countdown timers are awesome for anything where the cart is closing. It adds a real deadline that people can see. I love&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/motionmailapp.com\/\" target=\"_blank\"><strong>Motion Mail<\/strong><\/a>&nbsp;for a free option. Many page builders will have countdown timers built in too.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Tripwire pages  (opens in a new tab)\" href=\"https:\/\/emmaleebates.com\/what-is-a-tripwire\/\" target=\"_blank\"><strong>Tripwire pages <\/strong><\/a>can be hard to do with a timer since they are reset for each person viewing the page.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/deadlinefunnel.com\/\" target=\"_blank\"><strong>Deadline Funnel<\/strong><\/a>&nbsp;is a popular option but has a monthly cost. <\/p>\n\n\n\n<p>I&#8217;m using <a rel=\"noreferrer noopener\" aria-label=\"LeadPages (opens in a new tab)\" href=\"https:\/\/emmaleebates.com\/leadpages\" target=\"_blank\"><strong>LeadPages<\/strong><\/a> and they allow you to set a redirect for when the timer runs out. Perfect for creating real urgency! <\/p>\n\n\n\n<p>There is also a WordPress plugin that has been recommended to me, but I haven&#8217;t used it.\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/intelly-countdown\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Evergreen Countdown Timer<\/strong><\/a>\u00a0can do both standard and evergreen timers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Scarcity<\/h3>\n\n\n\n<p>Another option for creating urgency on a sales page is to have limited spots or products available. <\/p>\n\n\n\n<p>Do this honestly if you choose this option! Don&#8217;t sneak other people into your program behind the scenes!<\/p>\n\n\n\n<p>Offering a limited amount of products or spaces at one time allows you to also offer pre-sales. This can be a great incentive to get people on your email list so they can be notified the next time it will be going on sale. <\/p>\n\n\n\n<p>List building AND sales? Sign me up! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Price Increase or Flash Sale<\/h3>\n\n\n\n<p>You can also use a price increase or flash sale to give a sense of urgency on a sales page. <\/p>\n\n\n\n<p>If you are planning to raise the price of your product then use some special buttons or headlines to promote that and create urgency on the sales page. <\/p>\n\n\n\n<p>A flash sale to your list or in your welcome sequence<strong> <\/strong>can be a great incentive for people to purchase. <\/p>\n\n\n\n<p>Sometimes people will add a price increase in the middle of a regular launch sale to encourage people to buy early in the promotion too. So your launch price is $149 for the first three days of the sale and then $169 for the last three days before going up to $199 for the evergreen price. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Disappearing Bonuses<\/h3>\n\n\n\n<p>Don&#8217;t forget the power of disappearing bonuses! A fast action or early bird bonus at the beginning of your sale or a bonus only available during that launch will create urgency too.<\/p>\n\n\n\n<p>If you&#8217;re setting up an evergreen funnel for your product, then creating a bonus that is only available to people who buy during the first 24 hours can work wonders for your conversion rate. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Urgency in your language<\/h3>\n\n\n\n<p>Lastly, using language to create urgency can be done in many different ways.  <\/p>\n\n\n\n<p>Language that explains what a customer would be missing out on if they don&#8217;t buy can be a good low-key option to create some urgency.<\/p>\n\n\n\n<p>Or instead of generic buy buttons experiment with wording such as &#8220;Join Now!&#8221; or &#8220;I&#8217;m In!&#8221;<\/p>\n\n\n\n<p>And, your headlines are a great place to add in words like &#8220;Hurry!&#8221; or &#8220;Limited time offer&#8221; to encourage people to make a decision. <\/p>\n\n\n\n<p>These are super simple ways to add urgency to a sales page and can make a big difference in your conversion rates. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urgency on a sales page is a great tactic for increasing your sales. Creating a sense of honest urgency can help to convert more buyers because it forces them to decide yes or no. If your sales page is missing a sense of urgency, then there is no reason for someone to make a decision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/posts\/4781"}],"collection":[{"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/comments?post=4781"}],"version-history":[{"count":2,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/posts\/4781\/revisions"}],"predecessor-version":[{"id":5860,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/posts\/4781\/revisions\/5860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/media\/5859"}],"wp:attachment":[{"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/media?parent=4781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/categories?post=4781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketingvault.shop\/wp-json\/wp\/v2\/tags?post=4781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}